4 Secrets to Writing a Fantastic PR Headline
When it comes to creating great content, there is perhaps nothing more important than the headline. Don’t worry you don’t have to be left to figure out on your own, there are secrets to writing these fantastic PR headlines. Sure, the rest of the article obviously needs to be filled with quality information to encourage people to keep reading, but the headline is by far the most important element. This is because only about 20 percent of all readers will ever make it past the headline of a post. So that means 80 percent of the people who click on your content are judging it solely on the headline and perhaps the header image.
If your headline is weak, confusing, or too long, then people are not going to be interested in it, and it will not garner likes or shares. Without this form of online interaction, a post is essentially dead in the water. You need online engagement, which means that you need a great headline. Here are four ways that writers can develop the best headline for their content.
Use Numbers in Your Headlines
One of the best techniques when it comes to writing headlines is to include numbers within the headlines. There is a reason this article is called “4 Secrets to Writing a Fantastic Headline” and not just “Secrets to Writing a Fantastic Headline.” It is because numbers draw attention and give the readers a general understanding of what they should expect from the article.
For example, without the number in the title of this post, readers would be unsure about whether it was going to include two tips or 50 tips. By including “four” in it, the headline gives them a bit of an idea of what the article contains and how long it will be.
Replace Tips With Other Words
A commonly used word in headlines is “tips.” Everyone in every single industry seems to always be offering the latest and greatest tips for its readers. While this is not an inherently bad method of getting views, there are better ways to go about it.
Instead of using the word “tips,” writers should resort to using words such as “secrets,” “ideas,” “facts,” or “reasons.” These are used far less often and therefore stand out to readers a lot more in a headline.
Make Your Headline Urgent
No one is ever interested in casually growing their business over a long period of time. They want to know how to get their view counts and sales to skyrocket as soon as possible. That is why the headlines that have some urgency are far more popular than those without urgency. This is easy to accomplish and often only requires including the words “today” or “now” at the end of the headline.
Keep It Short
Depending on the exact piece of content you are writing, sometimes the rules of headline length can be bent. However, for most situations, you want to have a headline that provides readers with enough information while not including so much that it becomes overwhelming. A general rule of thumb is that the headline should be anywhere from 50–80 characters long.