6 Strategies to Maximize Earned Media for Your Brand
Getting earned media exposure in top-tier publications is EXCITING! Having your brand or thought leadership featured in prominent media like Forbes, Entrepreneur Magazine or Fast Company is an incredible accomplishment. However, how you leverage that earned media exposure is what will really pay off. The publication itself can only move the needle so much when it comes to leveraging publicity. Having a plan in place for spreading the word not only can help get more publicity but it also reinforces to the media that the world cares about what you’re doing. In this article in Entrepreneur Magazine our CEO shares strategies to maximize your earn media coverage.