How to Locate Guest Posting Opportunities
Guest posting is one of the most effective tools in the world of search engine optimization, content marketing and thought leadership development. By writing a well-thought-out article for another site, you get the chance to share your expertise with an entirely new audience. If you know how to properly write a guest post, then you can take full advantage of all the benefits that guest posting offers.
Before you can start writing the perfect guest post, you need to know how to find places that are looking for guest posts. Luckily, with these expert tips, finding guest posting opportunities is easier than ever.
Use a PR Firm
One of the easiest ways to get your writing on ideal sites is to get a public relations company like Tribe Builder to do the search for you. These trained professionals know exactly where to search and likely already have professional relationships with many of the blogging sites that are looking for guest posts. They will take searching out of your hands and find the perfect place to publish your guest post.
Search on Twitter
One of the most underrated forms of searching for guest posts is through Twitter. By simply typing in simple phrases, you can get results for websites that are actively looking for people to write guest posts for them. Go to Twitter search, enter your keyword(s), and attach the phrase “guest post” at the end of it. Then scroll through the results that come up and find the accounts that regularly promote guest posts. These will be the websites that are likely going to be the most interested in hosting your writing.
Search on Google
This is an extremely easy tactic that almost everyone should know how to do already. By inputting a few select keywords into Google search, you can come up with hundreds or even thousands of results for websites that use guest posts. There are many different strings of keywords that you can use to do this. Some of the more classic ones are “write for us” and “submit a guest post”. Once you have your list of results, look through the websites to find the ones that would be the best fit for the topic you want to write about.
Look at Competitor’s Links
They say you should keep your friends close but your enemies closer. Well, in the case of business, this is especially true. It is important to know what the competition is doing so that you know how you should be competing with them.
One of the best ways to do this is by looking through a successful competitor’s site and taking a look at their backlinks. Some of them will likely link back to guest posts they have done on other sites. You can follow these links to find out which sites they were posted on. Even though these sites might not advertise that they host guest posts, they obviously do, and even better is that they host guest posts within your field.